Skip to main content

The Model Consumer

I am the model consumer.  A product label promising new and improved qualities to my life is certain to gain my attention.  These products are strategically placed in retail stores to speak in coded tongue to shoppers like me.  Just the other day, I went to the new MegaTron, bigger than the last one, Walmart, built three sites over from the previous two.   All I needed was a loaf of bread.  As any good Southern woman knows, it is almost impossible to leave Wal-Mart without spending a hundred dollars or more. Immediately upon entry, I was drawn to the vitamin aisle with an already lingering notion that perhaps I needed more vitamin D in my life.  I actually needed a cruise to a sunny tropical island, but I temporarily quieted that wish with a bottle of sunlight and a need to shop.  Unfortunately, all the other letters of the alphabet called out to me and soon I could play a quick game of Scrabble with the bottles of Vitamin A, K, D and B in my basket.   I moved to the next aisle and a can of Skintamate shaving cream called to me from the shelf.  It was baby blue and offered Skin Therapy.  Who doesn't need skin therapy, I ask you?  I did have Vitamin D in a bottle to hold me until I could soak up UV rays at the Tropic of Cancer, but now there was skin therapy available for $4.79.   It was "Baby Soft" and "Lotionized"  My God - Lotionized!!!!  I didn't even know this was a concept, let alone an actual word, but I wanted it.  I wanted a Skintimate experience where I would bathe in skin therapy and be lotionized.  An added bonus.... It had Vitamin E!!!!   Who planned this product! They knew me so well!    Suddenly, I could hardly wait to get home and shave my legs.... an act that brought no real pleasure, unless you are 11 and getting to shave for the very first time.  After that... the fun is gone... unless you purchase Skintimate Skin Therpay.   It's funny to me that nowhere on the bottle does it actually say shaving cream.  And yet, I knew what this product could do for me and it quickly landed in the bottom of my basket with the rest of the letters of the alphabet.    By the time I made it to the bread aisle, I had well over $100 worth of items in my basket, all promising some form of new and improved life.  Truth be told.... I'm certain my life would remain just as good without these false promises of delight.  My husband uses a simple bar of Dial Soap for everything.  I spend $18 for a bottle of volumizing, moisture sealing, illuminating shampoo and he uses a bar of soap.  Our hair looks fine, except mine smells like scented expensive shampoo and his smells like clean hair.  Isn't that really all we are seeking.  Hmmmm?????  We currently have nine bottles of shampoo in our shower.... one for everybody's needs.   My son has teenage straightening shampoo.  My daughter has something that has a fun lid and smells like popsicles.  Even the dog has a bottle in there for tick and flea removal.  I know that one day I will be all leathered up in Skin Therapy and grab the wrong bottle of shampoo and find myself tick and flea free with a scent like I've just been to the vet.  My husband may be smarter than all of us with his single bar of soap and absence of label reading.  His Vitamin D comes from working in the garden and his straight hair comes from genetics.  Perhaps if I read less labels and went back to hot water and a bar of soap, I would be many dollars closer to that trip to the tropics.  I believe it may be time to let someone else do the shopping!

Comments

Popular posts from this blog

The Mink That Made Its Way Home

             When I was five years old, my grandmother would care for me before school each day.  She would turn the stereo console on and play big band music from the 40's.  I remember dressing up in her mink stole as we danced around the living room spinning and twirling to the classics.  She told me that one day the mink would be mine and I hoped that I would be as beautiful as she was wrapped in luxurious mink.     Time, of course, came and went and my grandmother passed away many years ago.  I have often wondered what happened to her mink stole and wished that I could wear it just one more time.  Little did I know, my grandmother had given the stole to her daughter and sometime during the early 80's when fur was not fashionable and we were wearing hideous things like leather pants and spandex, my aunt tossed the mink into the Goodwill bin near her home. She did not know that anyone actually wanted the mink and donated it to charity.  She told me she remembers lo

Peace, Love and What???

  There is nothing more precious than child innocence.  While it appears that this message may, indeed, be upside down, it seems that an upended pink ribbon is a call for better testing for earlier detection of breast cancer.  Who better to deliver such a message than a group of young girls with bright futures ahead of them?  While my daughter actually has no idea that she is holding the poster upside down, her mistake quietly sends a much more powerful message across this field. Who knows, but any one of these young ladies, excited about their part in participating in a campaign of hope, could go on to be the one to discover just such a test or cure.   So even if the symbols are upside down, or even fall to the ground, our youth are learning to be a part of something bigger than themselves and might just one day deliver this message exactly as they innocently displayed this Fall day in their youth.   Picture by Kathi Kolb www.accidentalamazon.com

Snapped Rabbit

Photo Courtesy of Hershey's    There is almost no greater joy than the pure chocolaty goodness that lies in the rectangular patterns of a Hershey’s bar.  While some people enjoy cigarettes or liquor or even illegal drugs of choice, my addiction lies in the innocence of a candy bar.  It is something that is enjoyed in small pieces, savored, one rectangle at a time.  Whatever genius designed this heavenly creation, divided the bar into 12 miniature rectangles, all looking like a small version of the whole.  It’s mind boggling if you really think about it.  It’s much like putting two mirrors together and seeing into infinity.  With each bite of Hershey’s bar you find more rectangles calling your name.   A wise person knows not to listen to their sirens call, but to snap off only one or two pieces and move on without looking back.   Photo Courtesy of B Jobse    My children know the power of the Hershey’s bar and fully understand that stressful events can bring on the dippi